Lifestyle & Tea
98 Degree Store
From great tea to a great experience.
98 Degree Store is a modern tea brand inspired by India's rich tea culture and diverse tea-growing regions.
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The problem
Great tea is often reduced to a commodity, losing the culture and craft behind it.
The ElimX approach
98 Degree Store treats tea as an experience — drawing on India's tea-growing regions to bring both quality and story to the cup.
What 98 Degree Store focuses on
01
Rooted in India's diverse tea-growing regions
02
Presented as a premium, everyday lifestyle experience
03
Built on a modern take on a centuries-old culture
“Tea is a craft as much as a product. 98 Degree Store is built to honor both.”